Washington Avenue in South Beach is within the same ranks as Ocean Drive and Lincoln Road when it comes to familiarity. It’s also very well known for being the home of some of the world's largest and most popular nightclubs, like Cameo and the posh Mansion. During the seasons when the largest masses of people flock to Miami Beach (October 15 Washington Avenue is usually jammed with traffic until the early morning hours each day. South Beach’s penchant as a clubbing hotspot venue exploded during the 1990s as nightclub magnate like Ingrid Casares spearheaded efforts and attracted big name investors like entertainer Madonna.